Insight into the digital working world of tomorrow
This year's Future Day saw us invite three female pupils and five male pupils to gain first-hand experience of the digital working world. The aim was not only to provide insights but also to actively demonstrate how modern IT and marketing processes interlock.
The focus was on a practical project that participants could work on themselves, from the initial idea to its concrete implementation.
From idea to digital product
The central element of the day was the development of a Digital homework organiser. The participants were first given an overview of the issue and the benefits of the application by our trainer, Paul. They then worked independently on the content. It quickly became clear: digital solutions don't arise by chance, but are consistently geared towards user needs. This made it tangible how an idea becomes a product step by step.
Marketing meets AI: Making content understandable
Another focus was on the question of how digital solutions are communicated externally. As part of the project, the participants created their own blog post. Supported by Microsoft Copilot Learned how to structure, formulate understandably, and target content effectively. Together, texts were developed, revised, and refined.
The use of AI made it clear how much modern tools support content creation today, without replacing the creative process. Only through clear communication do ideas become understandable, tangible, and usable. This is precisely where the The interplay of IT and marketing an, a central component of our daily work at LM.
A significant contribution to career guidance
The Future Day 2026 For us, it was more than just an insight day. It is an important component in introducing young people to digital topics at an early stage and giving them realistic insights into various professional fields.
We were delighted to welcome the students and hope they experienced the day as exciting and varied as we did.
If you want to delve deeper and not only get to know the digital working world but also actively shape it, then take a look at our careers page. There you will find Current entry-level opportunities, apprenticeships and further information about your future at LM.